This Cookie Policy explains how VerusCars.com (“we”, “us”, “our”) uses cookies and similar technologies on our website. It also describes your rights and choices under GDPR, ePrivacy Directive, and other international privacy standards.
Our website uses Cookiebot to provide a transparent and compliant cookie consent solution for visitors from the EU and worldwide.
1. What Are Cookies?
Cookies are small text files stored on your device when you visit a website. They allow the website to function, improve your experience, remember your preferences, and analyze usage for performance and marketing purposes.
We use:
- Necessary cookies – essential for site operation
- Preferences cookies – remembering language, currency, and settings
- Statistics cookies – anonymous analytics
- Marketing cookies – advertising, remarketing, and measurement
- Unclassified cookies – identified and controlled through Cookiebot
2. How We Use Cookies
We use cookies to:
- Ensure the website works technically (WordPress, custom platform, booking engine)
- Remember your language, location, and currency
- Enable reservation features and keep your selection during booking
- Measure website performance (Google Analytics 4)
- Improve ads and show relevant content (Google Ads, Meta Pixel)
- Enable secure payments (Stripe)
- Display embedded tools such as Google Maps
- Comply with privacy requirements (Cookiebot consent logs)
All non-essential cookies are only activated after your consent.
3. Types of Cookies Used on VerusCars.com
A. Necessary Cookies
These cookies are essential for the website to function.
Used for:
- WordPress core functionality
- Booking system (reservation steps, cart/session handling)
- Language selection
- Security and anti-fraud
- Payment processing (Stripe)
- Cookiebot consent management
They cannot be disabled.
B. Preferences Cookies
Used to remember your:
- Language settings
- Location or country
- Currency selection
- UI display preferences
These cookies make your browsing more convenient but are optional.
C. Statistics Cookies
We use Google Analytics 4 to collect anonymous usage data unless you consent.
Collects:
- Page visits
- Time on site
- Device and browser info
- Click events
- Geographic region (approximate)
No personally identifiable data is stored without explicit consent.
D. Marketing Cookies
Used to deliver relevant advertising and measure performance.
We use:
- Google Ads Remarketing
- Meta Pixel (Facebook)
- Google Tag for Ads Conversion Tracking
These cookies help:
- Show personalized ads across Google, Meta, and partner networks
- Measure campaign performance
- Build anonymous remarketing audiences
Marketing cookies are optional and require explicit consent (opt-in).
E. Third-Party Cookies
Placed by tools embedded on the site, including:
- Google Maps (location-based content)
- Stripe (secure payments)
- Meta Pixel (tracking and ads)
- Google Analytics 4
- Google Ads
These parties may process data outside the EU, but only after you give consent (except Stripe essential cookies).
4. Cookie Management (Cookiebot)
We use Cookiebot to provide:
- Real-time cookie scanning
- Full cookie declaration
- Consent-based activation of scripts
- Withdrawal of consent at any time
- Detailed log of your consent (GDPR requirement)
You can change or withdraw your consent at any time by clicking the Cookie Settings link in the footer.
5. Data Transfers Outside the EU
Some third-party providers (e.g., Google, Meta, Stripe) may process data in countries outside the EU/EEA. In such cases, we rely on:
- Standard Contractual Clauses (SCCs)
- Adequacy decisions
- Additional security measures when necessary
Cookies are only activated after your consent, unless essential.
6. How to Control Cookies
You can manage cookies by:
- Using our Cookiebot consent banner
- Adjusting your browser settings
- Clearing cookies from your device
- Opting out of marketing cookies at any time
However, disabling certain cookies may affect website functionality.
7. Changes to This Cookie Policy
We may update this Cookie Policy when necessary (e.g., new cookies, new tools).
The latest version will always be available on this page.
8. Contact Us
If you have questions about this Cookie Policy or your privacy rights, contact us at:
info@veruscars.com
